IPERA Venue Intelligence Platform Modules, Editions and Features

IPERA’s Visitor Analytics & Venue Intelligence Platform (Starling) transforms physical spaces into data-driven environments by synthesizing Guest Wi-Fi, Bluetooth Low Energy (BLE), and IoT sensor data into actionable insights. By offering a unified ecosystem, the platform shifts Wi-Fi from an operational cost into a strategic asset for targeted marketing, seamless navigation, and operational efficiency across multiple industries

IPERA CoreAccess Module

CoreAccess is a highly scalable, cloud-based Venue Intelligence and Guest Wi-Fi platform designed to provide secure, self-service internet access while seamlessly collecting valuable customer data.

Unlike basic internet providers or legacy on-premise hardware, CoreAccess differentiates itself through its unmatched flexibility in handling complex, industry-specific onboarding scenarios—such as integrating with WhatsApp Business for secure OTP delivery or allowing users to scan a boarding pass to access the network.  Ultimately, CoreAccess allows you to promote your brand, increase social visibility, and understand your venue's footfall, turning your guest Wi-Fi from an operational cost into a strategic asset

CoreAccess Module Features

• Bespoke Captive Portals: You can design highly tailored, branded splash pages that welcome guests and feature promotional ad banners or videos.
• Frictionless Login Options: Visitors can easily authenticate using Social Media (Facebook, LinkedIn, Google, etc.), SMS/Email OTP, Hotel PMS integration, or Voucher PINs for VIPs and events.
• Progressive Data Collection: It transforms a standard Wi-Fi connection into a powerful data-gathering tool. You can capture visitor demographics and contact details to build a unified customer view and deeply understand customer behavior.
• Tiered Bandwidth Management: You retain complete control over your network by allocating premium bandwidth based on duration or quota, allowing you to prioritize VIP shoppers or high-traffic zones for optimal performance.
• Automated Guest Segmentation: The platform automatically categorizes users into segments—such as standard guests, VIPs, staff, or loyal customers—and applies customized onboarding rules and policies to shape their specific digital experience.
• External Integrations: CoreAccess comes with built-in RESTful APIs, allowing your IT team to securely pull guest lists and demographic analytics directly into your existing CRM or external business systems. Ready Hotel PMS and Hospital HIS systems integrations are available 
• Add-ons: Priority Support Service Add-on, Regional Cloud Service Add-on, Soft Email Validation License Add-on, Guest Browsing History Logger License Add-on, IPERA Location Engine License Add-on, Hotspot 2.0 / Passpoint Add-on License Add-on

IPERA ProAccess Module 

ProAccess is an advanced tier of IPERA’s Visitor Analytics & Venue Intelligence that builds upon the foundational features of CoreAccess by adding powerful marketing automation and event-triggered capabilities. Unlike CoreAccess, which requires clients to manually pull data via APIs, ProAccess automatically pushes validated visitor data directly into a venue's CRM or loyalty system without requiring any developer effort. This upgrade unlocks comprehensive visitor engagement tools, allowing venues to execute location-based marketing, deploy personalized SMS or email campaigns triggered by specific geofenced zones, distribute mini-surveys, and send automated event-based messages like birthday greetings. Ultimately, ProAccess helps businesses monetize their guest Wi-Fi, enhance customer experiences, and drive loyalty by utilizing automated data-driven insights backed by monthly executive summary reports

 ProAccess Module Features:

• All CoreAccess Features, plus:
• WiFi login options: WhatsApp, hotel guest, hospital patients, loyalty
• Data validation: hotel guest, hospital patient, loyalty guest
• Monthly executive summary reports
• Built-in integrations: hotel PMS, hospital HIS system, salesforce, microsoft dynamics, oracle netSuite, Hubspot, Mailchimp
• Engagement & Marketing 
  • Post-visit Feedback
  • In-venue Surveys
  • Splash Ads & Banners
  • 3rd Party Ads (video, image)
  • Triggered Campaigns
  • Targeted / Retaining Campaigns 
  • Mini Surveys 
  • Geofence: requires Location Analytics Add-on
  • Communication channels: SMS, e-mail, WhatsApp, CRM, mobile app
• Automation engine: trigger based guest and internal communication and data exchange with external systems
• Add-ons: Priority Support Service Add-on, Regional Cloud Service Add-on, Soft Email Validation License Add-on, Guest Browsing History Logger License Add-on, IPERA Location Engine License Add-on, Hotspot 2.0 / Passpoint Add-on License Add-on

IPERA Location Analytics Module 

Visitors Heatmaps, Customer Footfall, Guest Behavior Metrics, Zone & Store Footfall Performance, Campaign ROI Measurements, Zone based Geo-fencing Campaigns 

Location Analytics Module Features

Location Analytics Add-on can be added to CoreAccess or ProAccess for advanced venue analytics including; 

• Presence & location analytics
• Footfall & heatmaps
• Visitor path & movement analytics
• Guest behavior
• Space utilization 
• Seamless attendance via WiFi 
• Location data integrations with big data platforms
• Add-ons: Priority Support Service Add-on, Regional Cloud Service Add-on, IPERA Location Engine License Add-on, Hotspot 2.0 / Passpoint Add-on License Add-on

IPERA Asset Tracking & People Safety Module

 Utilizing Wi-Fi Network for Indoor Asset Tracking and People Safety with real-time asset tracking (RTLS) functions for better operational insights

Asset Tracking & People Safety Module Key Features:

Enable operational insights and monitor your important assets using your existing Wireless network

• Asset tracking
• Asset workflow
• Asset monitoring
• RTLS geo-fencing alets
• Automated porter service
• Automated facility / cleaner Service
• Automated asset maintenance
• People monitoring & safety for emergencies and restricted zone entry/exits
• Seamless attendance via BLE badges 
• Space utilization and zone occupancy via BLE badges
• Meeting room occupancy monitoring
• Use Cases: healthcare medical assets, wheelchairs, buggies, enterprise assets 

IPERA Pointr Rich Maps & Pathfinding Module

are AI-powered 2D and 3D maps that offer a highly interactive, information-dense layout of a venue. While they provide static routing rather than real-time live "blue dot" tracking, they come packed with a wide array of advanced features
 

Rich Maps & Pathfinding Key Features

• Dynamic Interactivity: Users can smoothly zoom, tilt, pan, and rotate the hyper-realistic 2D and 3D maps for effortless exploration without lag.
• Information-Rich Points of Interest (POIs): Clicking on any POI reveals detailed information, images, targeted advertisements, and wheelchair accessibility details.
• Animated Routing and Directions: The maps draw clear, step-by-step animated routes from a user's self-selected starting point to their destination.
• Smart Search and Filters: An autocomplete search function allows visitors to quickly find specific shops, products, facilities, or events within large venues.
• Accessibility and Multi-Language Support: The maps can be programmed to run in multiple languages and feature a one-touch accessibility mode that provides alternative routes specifically tailored for users with disabilities.
• Offline Operation: The mapping software is preloaded and cached, allowing it to function smoothly even if the internet connection drops.
• Real-Time CMS Updates: An easy-to-use Content Management System allows venue operators to instantly push map and store updates to all devices.
• Deep Visitor Analytics: The platform captures comprehensive behavioral data, including time spent interacting with the map (pinch/zoom/pan), complete search history (both successful and unsuccessful), and the most popular POIs.
• Promotions and Offers: Venues can utilize built-in modules to highlight the latest promotions, offers, and events directly to the visitor.
• Bespoke Customization: The maps offer a fully customizable look and feel, allowing operators to tailor colors, icons, and branding to match the venue's specific identity.
• Hidden Operational Buttons: For facility managers, the maps can be configured with programmable, hidden buttons (visible only to staff) to easily request maintenance or security from specific locations
• Rich Maps Add-ons: Priority Support Services Add-on, Mobile App SDK Hands-on Integration Add-on, Whitelabel Maps Add-on, Analytics Add-on

IPERA Pointr Blue dot Navigation Module 

IPERA’s Blue Dot Navigation provides an intuitive, real-time indoor positioning experience that seamlessly guides visitors through complex venues. By leveraging Bluetooth Low Energy (BLE) technology, the system extends traditional outdoor GPS capabilities indoors, offering precise turn-by-turn directions directly on a user's mobile device. This highly accurate, mobile-first solution eliminates the frustration of getting lost, ensuring smooth transitions between outdoor and indoor environments, while simultaneously providing venue operators with robust behavioral analytics and the ability to trigger location-based marketing campaigns

Blue dot Navigation Key Features:

• Zero Fingerprinting & Quick Setup: Unlike competitors that require tedious 7-day "fingerprinting" walks that must be recalibrated every few months, our solution requires only a single setup walk lasting a maximum of two hours.
• High Precision & Speed: The BLE-based positioning system delivers 1 to 3 meters of accuracy within just 1 to 2 seconds.
• MapScale® AI Engine: Automatically converts massive, complex CAD floor plans into highly accurate, scalable digital maps in a matter of minutes.
• Express Maps (App-Free Navigation): Visitors can navigate simply by scanning physical QR codes around the venue. iOS users experience instant live "blue dot" tracking via Apple's App Clip feature without downloading anything, while Android users can access static directions via the web or download the app for the full live experience.
• Offline Reliability: Once the map is loaded on the user's phone, it can track their position even in airplane mode, ensuring navigation never breaks if the venue's internet connection drops.
• Dynamic Wayfinding & Seamless Transitions: The system provides a unified journey by smoothly transitioning from outdoor GPS routing to indoor blue dot navigation as the user walks through the doors.
• Geofencing & Triggered Campaigns: Combines GPS and indoor BLE beacons to allow venues to deploy hyper-targeted marketing campaigns and location-based alerts when a visitor enters a specific zone.
• Unlimited SDK/API Access: The platform offers flexible Web and Mobile SDKs, allowing venues to easily embed these interactive maps directly into their own existing mobile applications and websites.
• Deep Visitor Analytics: Captures rich behavioral data, including map usage, points of interest (POI) engagement, search history (both successful and unsuccessful), heatmaps, and overall visitor flow.
• Device Agnostic: The technology is highly compatible and works reliably even across older generations of mobile phones
• Blue dot Navigation Add-ons: Priority Support Services Add-on, Mobile App SDK Hands-on Integration Add-on, Whitelabel Maps Add-on, Analytics Add-on

IPERA Kiosk Directory & Pathfinding Module

IPERA's Kiosk Directory and Wayfinding solution offers a highly engaging, interactive 2D and 3D mapping experience that empowers visitors to effortlessly search for stores, products, and facilities on touch-responsive screens. Powered by our partner KNS, the system features animated routing, smart search filters, multi-language support, accessibility modes, and full offline functionality, ensuring a seamless navigational experience without requiring an internet connection. Unlike cheaper, commoditized standalone kiosk software that often suffers from poor reliability and support, IPERA’s premium offering integrates directly into our unified Venue Intelligence platform. This allows venues to not only provide a fully bespoke, branded interface, but also to easily push real-time updates via a central Content Management System (CMS), display targeted promotions and advertisements, and gather deep behavioral analytics on visitor search trends and popular routes—all within a single, scalable ecosystem

Kiosk Directory & Pathfinding Features

• Interactive 2D and 3D Maps The kiosk features highly dynamic, touch-responsive 2D and 3D maps that allow users to effortlessly zoom, tilt, rotate, and pan across the floor plan.
• Animated Routing and Navigation The platform provides clear, step-by-step guidance by drawing the route for the visitor in an animated way on the screen, making it incredibly easy for them to follow directions to their destination.
• Smart Search and Filters Visitors can quickly find what they need using an autocomplete search function that filters by title, tag, shop, product, facility, or event, helping them navigate through a large offering of stores and amenities.
• Multi-Language and Accessibility Mode The software is designed to be inclusive; every map can be programmed to support multiple languages. Additionally, an accessibility mode can be activated with a single touch, providing alternative routes and interfaces tailored for users with disabilities.
• Offline Map Support Because the mapping software and content are preloaded and cached directly onto each physical kiosk, the maps can operate fully without requiring an active internet connection.
• Real-Time CMS Updates An easy-to-use Content Management System (CMS) allows venue operators to make instant changes. As soon as an update is published, it reflects immediately across all connected kiosks, ensuring visitors always see the most accurate venue information.
• Fully Bespoke Customization and Branding Unlike standard out-of-the-box software, the kiosk UI is fully bespoke. Venues can deeply customize the colors, icons, layout, and overall branding to perfectly match their specific vision and physical space.
• Promotions, Offers, and Advertising The kiosk interface supports dedicated modules to display the latest venue events, promotions, and advertisements, allowing venues to drive engagement and potentially generate advertising revenue.
• Deep Visitor Behavior Analytics The system captures robust analytics on how visitors use the kiosk. Venue operators can track user behavior patterns, including their full search history (both successful and unsuccessful), map interactions, and the most popular Points of Interest (POIs) to make data-driven layout and leasing decisions.
• Open Integrations and Widgets The software is open for integration with third-party venue systems, enabling advanced features like "find my car" functionality or cinema ticketing systems. The idle screens and UI can also be enhanced with practical widgets displaying the current time, date, and local weather.
• Kiosk Wayfinding Add-ons: Analytics License Add-on, Priority Support Service Add-on, Web or Mobile SDK License Add-on, Mixed Dimension (vertical/horizontal) Kiosk Setup Add-on 

IPERA Evelity App for Visually Impaired Module

Evelity is a highly specialized, inclusive wayfinding application designed specifically for People of Determination (PoD), including visually, cognitively, and physically impaired visitors. Developed in partnership with the French company Okinia and powered by Pointr's advanced mapping and location SDKs, the app transforms complex venues into fully accessible spaces. By offering personalized, step-by-step guidance without relying on traditional visual maps, Evelity empowers users to navigate unfamiliar environments with confidence, addressing the reality that 20% of people with disabilities often avoid new places due to the fear of getting lost or facing inaccessible navigation.

 

Key Features of the Evelity App

• Designed Specifically for PoD: The app guides users safely and intuitively using haptic feedback, screen readers, and audio cues. For blind users, the interface can function as a simple dark screen that utilizes gestures to direct their movements.
• Advanced User Settings: Visitors can heavily customize the app to match their specific needs and preferences to ensure a perfectly tailored user experience, whether they are in a wheelchair, color blind, or cognitively impaired.
• Offline Operation & Multiple Languages: The application offers highly reliable guidance in the user's preferred language that continues to work perfectly even if their mobile device loses internet connection.
• Location-Based Content Dissemination: The app delivers highly relevant, contextual information based on the specific venue and the exact points of interest the user has reached along their journey.
• Native Device Integration: The application seamlessly adapts to the specific accessibility themes and settings already selected on the user's phone

Industries We Serve

Here is how the platform delivers specific business value across key sectors:

1. Malls & Retail For shopping centers, the platform serves as a powerful monetization and leasing tool. Through Location Analytics, mall operators can monitor real-time visitor flow, generate heatmaps, and track dwell times in specific zones (like a food court or fashion wing) to make data-driven tenant and leasing decisions. Upgrading to ProAccess allows malls to deploy automated, location-based marketing, triggering personalized SMS or email promotions when a shopper enters a specific geofenced area based on their age and gender. Additionally, malls can offer parent peace-of-mind by renting out BLE wearables that allow parents to track their children's live location via the mall's app.

2. Intelligent Healthcare The platform significantly reduces patient stress while optimizing critical hospital operations. Through interactive 2D/3D indoor wayfinding and the integrated Evelity app (designed for visually and cognitively impaired patients), visitors can effortlessly navigate complex clinical layouts without needing to ask staff for directions. Operationally, two-way BLE asset tracking allows hospitals to instantly locate vital medical equipment, monitor nurse attendance, and provide a secure, localized cloud backend for infant safety systems (like Stanley Healthcare) to prevent unauthorized exits. Integrations with Hospital Information Systems (HIS) also allow for secure, compliant patient data collection.

3. Airports & Aviation Airports leverage CoreAccess to provide highly customized, frictionless guest onboarding. Travelers can seamlessly access the internet by scanning a boarding pass or receiving an OTP via WhatsApp Business, bypassing tedious web forms. Once connected, airport management can analyze passenger flow to eliminate terminal bottlenecks, optimize duty-free retail layouts, and utilize the "Guest Traffic Logger" to comply with national security regulations. Features like Pointr Express Maps allow travelers to scan physical QR codes near escalators to instantly navigate to their gates without downloading a dedicated airport app.

4. Hotels & Hospitality In resorts and hotels, the platform elevates the guest experience by natively integrating with Property Management Systems (PMS) like Oracle Hospitality. The system can recognize a VIP guest the moment they enter the lobby and instantly alert the guest experience manager, or trigger automated pop-up offers for underutilized services like a rooftop bar or spa to boost ancillary revenue. Operationally, IoT tags track high-value items like cleaning carts, while occupancy monitoring helps optimize housekeeping workflows based on real-time room and zone usage.

5. Entertainment (Theme Parks, Museums, Stadiums) For high-traffic entertainment venues, the platform ensures visitor safety, crowd control, and deep engagement. Venue operators can monitor live heatmaps to manage heavy foot traffic, dispatch security to congested areas, and offer interactive digital kiosk mapping. These venues benefit heavily from BLE child tracking and contextual marketing, engaging visitors with relevant information, micro-surveys, or promotional offers dynamically as they move through different exhibits, rides, or stadium zones

6. Smart Workspaces Transforms corporate offices and enterprise campuses into highly efficient, data-driven environments. By leveraging existing Wi-Fi networks and IoT sensors, the platform allows corporate real estate leaders, facility managers, and HR to optimize space utilization, streamline employee management, and ensure a safe, comfortable working environment.

7. Universities -  IPERA transforms large educational campuses into safe, accessible, and highly connected environments. For sprawling university campuses (such as York University or the Education University of Hong Kong), the platform offers interactive campus maps and real-time blue-dot navigation to help students, staff, and visitors find specific lecture halls or facilities effortlessly. Crucially, through the integration of the Evelity app, universities can offer inclusive, haptic, and audio-based wayfinding specifically designed for visually and cognitively impaired students, ensuring the campus is accessible to everyone. For K-12 institutions, the focus shifts heavily toward security; by utilizing IoT Bluetooth Low Energy (BLE) wearables, schools can track the real-time location of young students to ensure they remain in designated safe zones, while also monitoring the location of expensive educational or IT assets
 

Benefits for Business Owners and Leaders

Marketing Teams Marketers can transition from broad advertising to highly targeted, contextual communication. By capturing demographic data, social interests, and physical behavior (such as dwell time, zones visited, and visit frequency), marketing teams can deeply segment their audiences. This allows them to trigger automated, location-based campaigns, deploy personalized offers or micro-surveys, send automated birthday or retention messages, and accurately measure the return on investment (ROI) of their promotional efforts.

Operations & Facility Managers Facility and operations leaders rely on real-time heatmaps, footfall tracking, and occupancy monitoring to make data-driven decisions about venue layouts and staff allocation. For instance, they can monitor real-time zone occupancy to deploy housekeeping staff to busy restrooms only when needed, manage queue congestion, and streamline emergency evacuation plans. Additionally, indoor IoT tracking allows them to instantly locate critical assets—like medical equipment, luggage trolleys, or cleaning carts—minimizing search times, preventing loss, and reducing operational costs.

Asset & Leasing Teams (Malls and Commercial Real Estate) For property and mall managers, footfall analytics act as a direct commercial tool. Leasing teams can benchmark the performance of specific zones, objectively prove the value of a store location using concrete foot traffic data, and use this intelligence to optimize rent prices and negotiate data-driven tenant mix agreements.

Customer & Guest Experience Teams These teams benefit by understanding the exact customer journey and identifying physical friction points. Guest experience managers can use the platform's automation to receive instant alerts when a VIP guest enters a lobby, allowing for personalized greetings. Furthermore, implementing digital wayfinding and IPTV signage drastically reduces front-desk inquiries and eliminates the stress of visitors getting lost, creating a seamless and premium visitor experience.

IT & Security Personnel IT teams benefit from a highly scalable, cloud-based platform that integrates seamlessly via APIs with existing CRMs, Point of Sale (POS) systems, or Hospital Information Systems (HIS) with zero manual coding required for data pushing. Meanwhile, security teams utilize the platform's IoT tracking and geofencing to manage crowd control during peak hours, receive instant digital distress alerts from staff wearables, and monitor vulnerable individuals—such as tracking lost children in a mall or preventing unauthorized exits in infant wards

Compatible Enterprise Networks / BLE Integrations

IPERA and Wireless Network Compatibility matrix