IPERA Starling on top of WiFi Vendors
You have a Wi-Fi vendor which you are satisfied by providing your guests connectivity. Your only objective is the guest satisfaction. WiFi manufacturers provide basic functionality and onboarding with guest WiFi capabilities that can be utilized by enterprise customers. Majority of those vendors may lacks splash customization and guest experience elements
IPERA Starling provides Seamless Guest Onboarding and Experience to maximize guest WiFi benefits for businesses to uncover possibilities that can help for their digital transformation strategies. The platform elevates Wi-Fi vendors infrastructure and provides enhanced venue experiences
|Benefits & Needs||WiFi Manufacturer Functionality||IPERA Starling|
|Privacy & Local Regulations such as GDPR||Not compliant if you collect guest data||Guests enroll to the built-in CRM and demographics & footfall data is owned by the Venue / Client. Guests have option to accept marketing consent. They also have option to delete their information after a validation process using e-mail or SMS OTP that is registered in built-in CRM|
|Compliance with internal company digital communication & privacy guidelines||Basic, requires coding experts||Starling provides custom opt-in options for guests with information about how their information is used. It provides them option to disable marketing consent and limit the processing of all personal data|
|Venue and Location Specific Guest Experience||
Difficult to manage
Venue managers (restaurants, malls, hotels, airports) can customize splash page, guest experience and onboarding journey at venue level or Access Point level
|Contact and profile data collection||Usually not available or limited to a predefined set of fields||
Definition of customer profile data to collect for each sign-up method, including missing profile data form social network login.
|Data validation and assurance||When available, usually only SMS validation||
SMS validation via outbound SMS with code or link
E-mail validation via outbound E-mail code. With Internet access restriction to 5 minutes if not validated.
|Premium and paid services||Not supported||
Tiered Bandwidth Management by categorizing user types; VIP / Frequent visitors Normal Visitors Social WiFi Users Shared Code Paid WiFi Hotel Guest WiFi Employee/Tenant WiFi
|Onboarding Journey||Limited to the Authentication page||
Starling provides seamless experience with customized onboarding journey. A frequently visiting guest can be identified automatically and provided with higher bandwidth. Similarly a person with birthday coming soon can have a special message or offers
|Guest onboarding on corporate private networks||Limited to Basic WPA2 Password Sharing||
Self-registration of guests with sponsorship validation from hosts and employees.
Kiosk for self-validation with delivering of an access code.
|Onboarding Experience using Hotspot 2.0 / Passpoint||Not supported. Usually focused on network configuration support||
Starling provides multiple onboarding experiences to let customer activate their device with Passpoint wireless profiles
|Reports||Usually focused on devices and network usage||
Detailed reports that allow understanding the interaction with the Splash Page and how the customers use the guest WiFI service.
Tools to compare performances across locations and in different periods.
|User Analytics||Not supported||
Reports to analyze the demographic profiles of customers and their profile data.
|Integration Capabilities||Not supported||Starling provides APIs and Mobile App SDK toolkit that makes it possible to integrate external contents, CRM, Engagement system and Mobile Apps|
|Connectors with Marketing and CRM||Not supported||Built-in native connectors to automate data integration with 3rd party systems such as MailChimp, SalesForce, Microsoft Dynamics, etc.|