Retaining Campaigns

Introduction

Retaining Campaigns is used to send promotional messages to visitors who have not been visited for a certain time duration. This is useful to retain customers again and remind them to visit back with an offer or voucher coupon

To open Retaining Campaigns select Engage > Retaining Campaigns

 

 Click on to get the following options for the existing triggered campaigns 

  • Edit: Edit the selected campaign 
  • Performance: Check the performance of the campaign 
  • Publish/Unpublish: Publish if the campaign is not published to be active or unpublish to deactivate the campaign
  • Delete: Delete the campaign permanently

 

Create Retaining Campaign 

To add a Retaining Campaign, click on the  button

 

Campaign:

  • Title: Name of the Campaign
  • Running Dates: start date and end date of the Campaign
  • Status: Status of the Campaign (draft, publish, closed)

 

 

Audience:

Visits more than: Minimum number of visits that required to be eligible for this campaign 

Period: Frequency of the campaign to be executed 

Re-engage: End-users who have not visited for N number of day/s

Locations: Locations where the campaign will be covered

Segment: Segment (defined under Advanced Reports > Segment Builder) that the campaign will be covered 

Gender: Gender that the campaign will be covered

Age Group: Age range that the campaign will be covered

Birthday: If enabled then only end users who have birthday will receive this campaign on their birthday   

 

Communication

Campaigns are sent to end-users based on their preferred language. The default campaign message is delivered in the English language. Language option allows communicating with end-users through their preferred language if you have enabled multiple languages on Splash Pages.

Select your communication channel (s) including SMS, Email and Push Notification. Push Notification option works for those customers that have implemented the Starling Mobile App SDK in their Mobile App.

You may change the order of the communication channel. If SMS is the priority communication channel for this campaign, then any customer that has mobile number record in Guest database will receive SMS message rather than an E-mail message.

Finally, once it is all set, click the Save button to save your campaign

 

Campaign SMTP Settings

Click    button in the email section under the communication to define SMTP settings for E-mail communication.

Performance of the Triggered Campaigns

To check the performance of the triggered campaign select Performance option from the options menu of the campaign.

 

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